Leafana Wellness already had an established identity and an initial set of product packaging when I joined the project. The next step was helping the brand grow into a more complete customer experience.
The work began with a packaging refresh, updating the existing system across multiple product formats while preserving the visual equity already in place. From there, the project expanded into the design and management of an ecommerce website that brought product education, purchasing, and ongoing customer support into one connected experience.
My role focused on evolving the existing brand rather than redefining it, strengthening consistency across packaging and digital touchpoints while making the system easier to navigate and scale.
ROLE
Graphic Designer & Brand Developer
Blackbriar Regulatory Services
SCOPE
Ecommerce website, packaging refresh, label alignment, compliance support
TOOLS
Illustrator, Photoshop, WordPress
Leafana Wellness
Leafana Wellness already had an established identity and an initial set of product packaging when I joined the project. The next step was helping the brand grow into a more complete customer experience.
The work began with a packaging refresh, updating the existing system across multiple product formats while preserving the visual equity already in place. From there, the project expanded into the design and management of an ecommerce website that brought product education, purchasing, and ongoing customer support into one connected experience.
My role focused on evolving the existing brand rather than redefining it, strengthening consistency across packaging and digital touchpoints while making the system easier to navigate and scale.
ROLE
Graphic Designer & Brand Developer, Blackbriar Regulatory Services
SCOPE
Ecommerce website, packaging refresh, label alignment, compliance support
TOOLS
Illustrator, Photoshop, WordPress
Website Design
Leafana Wellness already had an established identity and an initial set of product packaging when I joined the project. The next step was helping the brand grow into a more complete customer experience.
The work began with a packaging refresh, updating the existing system across multiple product formats while preserving the visual equity already in place. From there, the project expanded into the design and management of an ecommerce website that brought product education, purchasing, and ongoing customer support into one connected experience.
My role focused on evolving the existing brand rather than redefining it, strengthening consistency across packaging and digital touchpoints while making the system easier to navigate and scale.
Package Design
Leafana already had product labels in use, but the ecommerce launch created an opportunity to refresh the packaging and bring greater consistency across the line.
The existing identity remained the foundation while labels were updated across tinctures, gummies, capsules, and tablets. The revised system improved hierarchy, spacing, and product differentiation while keeping the packaging recognizably Leafana.
Because the products operated within a regulated category, each label also needed to balance shelf appeal with practical requirements such as supplement facts, dosage information, QR codes, compliance language, and clear product hierarchy.
The result was a more cohesive packaging family that worked across different container sizes and product types while supporting the broader ecommerce experience.
Leafana Wellness already had an established identity and an initial set of product packaging when I joined the project. The next step was helping the brand grow into a more complete customer experience.
The work began with a packaging refresh, updating the existing system across multiple product formats while preserving the visual equity already in place. From there, the project expanded into the design and management of an ecommerce website that brought product education, purchasing, and ongoing customer support into one connected experience.
My role focused on evolving the existing brand rather than redefining it, strengthening consistency across packaging and digital touchpoints while making the system easier to navigate and scale.
ROLE
Graphic Designer & Brand Developer, Blackbriar Regulatory Services
TIMELINE
Ecommerce website, packaging refresh, label alignment, compliance support
TOOLS
Illustrator, Photoshop, WordPress
Website Design
The ecommerce website was created to give Leafana a clear, trustworthy place to sell products online and support customers throughout the purchasing process.
The site needed to make a broad product catalog easier to understand, with straightforward access to product details, FAQs, testing information, and purchase options. The visual direction carried the established identity into a cleaner digital system that felt approachable without losing credibility.
Beyond the storefront, the website brought product education, ecommerce guidance, and day-to-day customer support into one connected experience.
Package Design
Leafana already had product labels in use, but the ecommerce launch created an opportunity to refresh the packaging and bring greater consistency across the line.
The existing identity remained the foundation while labels were updated across tinctures, gummies, capsules, and tablets. The revised system improved hierarchy, spacing, and product differentiation while keeping the packaging recognizably Leafana.
Because the products operated within a regulated category, each label also needed to balance shelf appeal with practical requirements such as supplement facts, dosage information, QR codes, compliance language, and clear product hierarchy.
The result was a more cohesive packaging family that worked across different container sizes and product types while supporting the broader ecommerce experience.
