I’m Ben Mays

I’m Ben Mays

A senior designer who turns bold ideas into work that connects. I build brand systems and the campaigns, websites, and events that bring them to life, balancing big-picture direction with the details that make it all land.

A senior designer who turns bold ideas into work that connects. I build brand systems and the campaigns, websites, and events that bring them to life, balancing big-picture direction with the details that make it all land.

Core Projects

The deep dives. Full case studies on how the work came together, from the first problem to the final rollout.

  • Powerfleet in Market

    Powerfleet's brand at work, from 20+ trade show booths to print, digital ads, and industry web pages.

  • Powerfleet Brand Evolution

    Clearer type, more color range, and guidelines teams could actually use, for a brand that had outgrown its system.

  • Powerfleet Heartbeat

    A full event identity for a global customer conference, carried across signage, environments, and digital. Two years running.

  • Accorto Regulatory Solutions

    A brand identity built from the ground up for a regulatory consulting firm, from logo to website.

Quick Picks

Smaller projects and explorations. Less story, same care.

  • Powerfleet Harmony

    Identity directions for Powerfleet's first partner conference, from exploration to the final mark.

  • Leafana Wellness

    A wellness brand refreshed across roughly 50 SKUs of packaging and a new ecommerce site, from shelf to screen.

  • iCubed

    A retro-inspired event identity for an internal innovation competition.

A LITTLE MORE ABOUT ME

Designer by TradeCat Dad by ChoiceCar Guy at HeartSerial Plant CollectorWannabe Athlete

I’m a Richmond-based designer with a soft spot for bold brands, thoughtful systems, and work that makes complicated things feel a little easier.

My experience spans brand, print, digital, and environmental design, with a focus on building visual systems that stay consistent across every touchpoint.

Outside of work, you’ll usually find me checking on my plants, working on cars with my buddies, hanging out with my cat, or convincing myself that a run by the river sounds relaxing.

Ben Mays smiling with his pet cat, vintage car, and houseplant.