Three directions were explored, each built around the event’s three i’s of imagination, innovation, and invention. The concepts needed to bring in the retro gaming theme while still feeling polished enough to live inside Powerfleet’s brand system. The goal was an identity that felt modular, memorable, and fun.

The green cube direction was selected and refined into the final identity. It gave the event a stronger sense of structure, tied clearly back to the three i’s, and worked best across the landing page, internal promotion, and supporting event materials.