Powerfleet in Market
A brand doesn’t live in a logo. It lives in the hundred things people actually see, from the booth on the show floor to the ad in their feed. As Powerfleet’s Senior Graphic Designer, my job is making sure every one of them tells the same story, clearly, on brand, and on deadline. Here’s Powerfleet out in the world.
A note on color: Some of this work predates Powerfleet’s July 2026 palette update, so you may notice a slight shift in the yellow and a few new accent colors from piece to piece.
ROLE
Senior Graphic Designer, Powerfleet
SCOPE
Trade show booths, large format print, digital advertising, social, web, print
TOOLS
Illustrator, InDesign, Photoshop, Figma, Magnific, Adobe Firefly
FOCUS
Cross-medium consistency, at-a-glance messaging, production-ready execution
Powerfleet
in Market
A brand doesn’t live in a logo. It lives in the hundred things people actually see, from the booth on the show floor to the ad in their feed. As Powerfleet’s Senior Graphic Designer, my job is making sure every one of them tells the same story, clearly, on brand, and on deadline. Here’s Powerfleet out in the world.
A note on color: Some of this work predates Powerfleet’s July 2026 palette update, so you may notice a slight shift in the yellow and a few new accent colors from piece to piece.
ROLE
Senior Graphic Designer, Powerfleet
SCOPE
Trade show booths, large format print, digital advertising, social, web, print
TOOLS
Illustrator, InDesign, Photoshop, Figma, Magnific, Adobe Firefly
FOCUS
Cross-medium consistency, at-a-glance messaging, production-ready execution
A brand doesn’t live in a logo. It lives in the hundred things people actually see, from the booth on the show floor to the ad in their feed. As Powerfleet’s Senior Graphic Designer, my job is making sure every one of them tells the same story, clearly, on brand, and on deadline. Here’s Powerfleet out in the world.
A note on color: Some of this work predates Powerfleet’s July 2026 palette update, so you may notice a slight shift in the yellow and a few new accent colors from piece to piece.
ROLE
Senior Graphic Designer, Powerfleet
SCOPE
Trade show booths, large format print, digital advertising, social, web, print
TOOLS
Illustrator, InDesign, Photoshop, Figma, Magnific, Adobe Firefly
FOCUS
Cross-medium consistency, at-a-glance messaging, production-ready execution
Trade Show Booths
From pop-ups to 20×20 custom builds, I’ve designed the graphics for Powerfleet’s booths at 20+ shows, including MODEX, MegaTrans, CeMAT, AIMEX, and Logistics World Summit. Exhibit vendors supply the structure and specs, the content team sets the messaging, and I turn it into a booth that’s unmistakably Powerfleet from across the hall and inviting up close.
Trade Show Booths
From pop-ups to 20×20 custom builds, I’ve designed the graphics for Powerfleet’s booths at 20+ shows, including MODEX, MegaTrans, CeMAT, AIMEX, and Logistics World Summit. Exhibit vendors supply the structure and specs, the content team sets the messaging, and I turn it into a booth that’s unmistakably Powerfleet from across the hall and inviting up close.
Large Format Print
Banners and backdrops usually get a glance, not a read. So each one makes a single point and says it big enough to land from across the room, with stats on the banners to back it up. Used alone or lined up as a set, they’re often the first thing that gets someone to stop and ask a question.
Print
Every print piece is really there to start a conversation. Whether it’s a poster on the show floor or a case study read on our website, it has to be unmistakably Powerfleet, with a hierarchy that carries the reader. How it gets people talking depends on the piece. Posters are loud on purpose, pulling people into a competition at the booth. Case studies, in short and long formats I built, take their time, giving context on the customer and enough flow to keep someone reading. Playbooks keep things simple and easy to work through. And print ads tell people where to be and when.
Digital Design
Display ads get about a second to land, so each campaign is built around one idea and one visual hook, carried across every size. I built the Illustrator templates behind our social and display work, organized by layer with built-in spacing so any designer can pick one up. They’ve been tested, reworked, and retired over time based on engagement and A/B testing, so only the formats that perform move forward. Once imagery is ready, most ad sets now turn around in about a day.
Web Design
Industry pages speak to very different audiences, from mining and oil and gas to warehouse operations, sometimes in more than one language. Each one leads with the risk that industry actually faces, walks the reader from one problem to the next, and closes on proof. I design in XD for our web team to build, and a growing component library, plus assets delivered section by section, has cut the time from design file to live page noticeably.
Large Format Print
Banners and backdrops usually get a glance, not a read. So each one makes a single point and says it big enough to land from across the room, with stats on the banners to back it up. Used alone or lined up as a set, they’re often the first thing that gets someone to stop and ask a question.
Print
Every print piece is really there to start a conversation. Whether it’s a poster on the show floor or a case study read on our website, it has to be unmistakably Powerfleet, with a hierarchy that carries the reader. How it gets people talking depends on the piece. Posters are loud on purpose, pulling people into a competition at the booth. Case studies, in short and long formats I built, take their time, giving context on the customer and enough flow to keep someone reading. Playbooks keep things simple and easy to work through. And print ads tell people where to be and when.
Digital Design
Display ads get about a second to land, so each campaign is built around one idea and one visual hook, carried across every size. I built the Illustrator templates behind our social and display work, organized by layer with built-in spacing so any designer can pick one up. They’ve been tested, reworked, and retired over time based on engagement and A/B testing, so only the formats that perform move forward. Once imagery is ready, most ad sets now turn around in about a day.
Web Design
Industry pages speak to very different audiences, from mining and oil and gas to warehouse operations, sometimes in more than one language. Each one leads with the risk that industry actually faces, walks the reader from one problem to the next, and closes on proof. I design in XD for our web team to build, and a growing component library, plus assets delivered section by section, has cut the time from design file to live page noticeably.
