Leafana Wellness
Leafana Wellness already had an established identity and a first round of packaging when I joined. My job was to help it grow into a complete customer experience, starting with a packaging refresh across the product line, then the design and management of an ecommerce site that brought product education, purchasing, and customer support into one place. The goal was to evolve the brand, not redefine it, and make it more consistent from shelf to screen.
ROLE
Graphic Designer & Brand Developer, Blackbriar Regulatory Services
SCOPE
Ecommerce website, packaging refresh, label alignment, compliance support
TOOLS
Illustrator, Photoshop, WordPress
FOCUS
Brand consistency, product differentiation, regulated labeling
Leafana Wellness
Leafana Wellness already had an established identity and a first round of packaging when I joined. My job was to help it grow into a complete customer experience, starting with a packaging refresh across the product line, then the design and management of an ecommerce site that brought product education, purchasing, and customer support into one place. The goal was to evolve the brand, not redefine it, and make it more consistent from shelf to screen.
ROLE
Graphic Designer & Brand Developer, Blackbriar Regulatory Services
SCOPE
Ecommerce website, packaging refresh, label alignment, compliance support
TOOLS
Illustrator, Photoshop, WordPress
FOCUS
Brand consistency, product differentiation, regulated labeling
Website Design
The ecommerce website was created to give Leafana a clear, trustworthy place to sell products online and support customers throughout the purchasing process.
The site needed to make a broad product catalog easier to understand, with straightforward access to product details, FAQs, testing information, and purchase options. The visual direction carried the established identity into a cleaner digital system that felt approachable without losing credibility.
Beyond the storefront, the website brought product education, ecommerce guidance, and day-to-day customer support into one connected experience.
Package Design
Leafana already had product labels in use, but the ecommerce launch created an opportunity to refresh the packaging and bring greater consistency across the line.
The existing identity remained the foundation while labels were updated across tinctures, gummies, capsules, and tablets. The revised system improved hierarchy, spacing, and product differentiation while keeping the packaging recognizably Leafana.
Because the products operated within a regulated category, each label also needed to balance shelf appeal with practical requirements such as supplement facts, dosage information, QR codes, compliance language, and clear product hierarchy.
The result was a more cohesive packaging family that worked across different container sizes and product types while supporting the broader ecommerce experience.
Leafana Wellness already had an established identity and a first round of packaging when I joined. My job was to help it grow into a complete customer experience, starting with a packaging refresh across the product line, then the design and management of an ecommerce site that brought product education, purchasing, and customer support into one place. The goal was to evolve the brand, not redefine it, and make it more consistent from shelf to screen.
ROLE
Graphic Designer & Brand Developer, Blackbriar Regulatory Services
SCOPE
Ecommerce website, packaging refresh, label alignment, compliance support
TOOLS
Illustrator, Photoshop, WordPress
FOCUS
Brand consistency, product differentiation, regulated labeling
Website Design
The ecommerce website was created to give Leafana a clear, trustworthy place to sell products online and support customers throughout the purchasing process.
The site needed to make a broad product catalog easier to understand, with straightforward access to product details, FAQs, testing information, and purchase options. The visual direction carried the established identity into a cleaner digital system that felt approachable without losing credibility.
Beyond the storefront, the website brought product education, ecommerce guidance, and day-to-day customer support into one connected experience.
Package Design
Leafana already had product labels in use, but the ecommerce launch created an opportunity to refresh the packaging and bring greater consistency across the line.
The existing identity remained the foundation while labels were updated across tinctures, gummies, capsules, and tablets. The revised system improved hierarchy, spacing, and product differentiation while keeping the packaging recognizably Leafana.
Because the products operated within a regulated category, each label also needed to balance shelf appeal with practical requirements such as supplement facts, dosage information, QR codes, compliance language, and clear product hierarchy.
The result was a more cohesive packaging family that worked across different container sizes and product types while supporting the broader ecommerce experience.
