GRAPHIC, WEB, AND PACKAGE DESIGN
LEAFANA WELLNESS
This project supported the launch of Leafana Wellness, a CBD-focused wellness brand. I worked across packaging, web design, and marketing collateral to help bring the brand to life visually and digitally. My role focused on translating the existing identity into clean, scalable layouts that supported product storytelling and customer trust.
position
Graphic Designer at Blackbriar Regulatory Services
date
June 2020

WEB DESIGN
This website was designed as an ecommerce platform to support the launch and growth of Leafana Wellness. In addition to showcasing products and enabling online sales, it also served as a transparency tool by storing third-party testing data for each batch produced. The goal was to build trust with customers while delivering a clean, approachable shopping experience across devices.


PACKAGE DESIGN
This packaging was created to meet strict industry regulations while clearly communicating product benefits and brand positioning. The layout adhered to federal CBD labeling requirements including ingredient disclosure, FDA disclaimers, and third-party testing data. I focused on creating a design that balanced compliance with visual appeal, making the product shelf-ready and trustworthy for retail and direct-to-consumer sales.
DIGITAL DESIGN
These seasonal social posts were created to promote product offers and drive traffic to the Leafana Wellness website. I handled the full design process including layout, messaging, and product photography to align with the brand’s tone and visual identity. I also contributed to shaping social strategy by developing content that balanced promotion with education and visual consistency across platforms.

LET’S SUM IT UP
Working on Leafana Wellness gave me the opportunity to wear a lot of hats. From designing product packaging and digital content to shaping the online retail experience, this project sharpened my ability to design with purpose, navigate compliance requirements, and build creative that supports both brand growth and customer trust.






